Exclusive Interview: Aurora Garritani

We speak with Aurora Garritani, who works in booking and logistics for Beatside Bookings.

 

After our event with Luigi Madonna, we made a point of staying in touch with the guys at Beatside Bookings because they were such a pleasure to work with. Since we’re all about bringing something different to the scene, we decided we’d get a bit of insight into another side of the industry. Check out our interview with Aurora who works in booking and logistics below!

 

How did you get involved with Beatside Bookings?

 

I got started working in Public Relations for Genny Mosca’s gigs about 15 years ago. After doing this for a long time, he asked me if I was interested in turning my passion into a real job by helping him with the agency. I was very surprised, thankful and proud to be asked to be part of such a great team, so I accepted immediately.

Could you tell us a little about what you do on a day to day basis?

 

This is a very long answer… I’m honestly not sure if I could write everything in here! I’d need a book! Although, I can tell you that my work is full of facets.

To an outsider, it seems like a pretty glamorous job! What are some of the benefits of this type of career?

 

This is a job like any other. To an outsider it can seem like a bit of a joke sometimes, but it’s not what it looks like. Unfortunately we are not going to the discos for fun and we can’t afford mistakes that could jeopardize the show. That said, I really love my work and my team and I’d never change either of them.

It’s difficult to get into the music industry at the best of times. What advice would you give to people who are interested in working in a position like yours?

 

I’ve always believed in myself and in what I was doing since I was a kid. My parents thought at the beginning that this wasn’t serious work and it couldn’t be my future, but my perseverance has rewarded me. I can only advise everyone that wants to do this work to believe in themselves and their abilities as well as making an effort to be a part of the right environment… Hard work is always rewarded.

Can you give us some insight into how an artist can get picked up by Beatside or by other similar booking agencies? What is it that you guys look for?

 

Usually, we don’t have an established canon, our manager just has a sort of sixth sense for talent. He chooses people to join our roster when he sees a spark in them. This of course goes for new talent as well as established artists. We’re also promoters and at our parties we get the chance to test our residents and new talent. In our studios we have the big names that are well known, such as Mark Antonio. We have a lot of guys that work hard with him every day to make their dreams happen.

What kind of music do you listen to? Are you a fan of a lot of the artists that you represent?

 

I listen to loads of different kinds of music and a huge quantity of tracks everyday. I’m a big fan of the artists that I represent of course. I love their music but I pretty much love a bit of everything…I’m a big fan of Dave Clarke though.

Are there any events that you’re involved with that you’re particularly looking forward to over the rest of 2016?

 

I’m involved in Elrow Italy that I represent with Genny Mosca and I’m working hard on the plans for 2017 and thereafter. I also do the production for our party International Talent, where Beatside are the art directors. I’m directly involved in these gigs and we can maybe do a special Italian event in 2017 but for now I’m saying nothing! This would be a big one if it goes ahead and we’ll make sure to keep you posted.

 

You can find out more about Beatside here: http://www.beatsidebookings.com/

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